The session aims to address the issue of digital propaganda and the new tools now available, starting from the definition of propaganda itself to then move on to considerations on the advent of the di...
Daniele Chieffi
Daniele Chieffi è un giornalista e si occupa da sempre di comunicazione digitale. Attualmente è a capo della Factory e della comunicazione digitale di Agi, agenzia giornalistica del Gruppo Eni. È consigliere nazionale di Ferpi. Dirige Neo, collana di saggista crossmediale, edita da Franco Angeli. Ha fondato e diretto il social media team e le Digital PR di Eni. Per oltre 15 anni ha lavorato a Repubblica, prima di andare a dirigere la start up di Vivacity.it, catena di portali locali del Gruppo Espresso. È stato poi chiamato a fondare e gestire le relazioni del Gruppo UniCredit con i media on line. Ha pubblicato cinque libri per il Sole24Ore, Franco Angeli e Apogeo e insegna presso l’Università Cattolica di Milano, il Cuoa di Vicenza e la Business School del Sole24Ore.
Storyfacting: from brand journalism to company storytelling is the theme of the second Eni panel at the festival, moderated by Daniele Chieffi (head of digital communication & project development ...
Crisis management theory and technique in the post-truth era. From vaccines to chem-trails, fake news stories are not all mere hoaxes that self-generate on the web. At times they are pre-meditated w...
For purists, combining the words “brand” and “journalism” is little short of blasphemy but, in the digital era, companies are producing more and more news, telling stories and talking about t...
Does journalism inform or explain itself on social media? Do companies communicate or make news? Journalists and communicators use the same tools and the same techniques on the same platforms. Wha...
Communicating with and on social networks. Strategy and tactics, planning, techniques and content implementation. Engagement and influencers. From the editorial plan to crisis management. Complex pr...
Journalists and communications professionals use the same tools and share the same skills; the ability to communicate on social networks, producing content, knowing how to manage the digital, having...
Sharing on social networks is an essential element in the current news ecosystem, not just for traffic building but also as a key parameter in measuring the interest and attention a given article re...
How influential are the influencers? To what extent are social media opinion leaders able to dictate the agenda? - to both their (non-professional) audiences and their (professional) online and offli...
