From Seneca to Fedez and beyond: the Bacio Perugina - from the cartouche to social media, from chocolate to an almost-100-year-old communicative symbol, what this icon of Made in Italy teaches us abou...
Manuela Kron
Manuela Kron is the Director of the Corporate Affairs & Marketing Consumer Communication functions for the Nestlé Group in Italy. She is in charge of Media Relations, Public Affairs, Media and Digital coordinating the activities of all Nestlé brands. She is also responsible for the implementation of the sustainable business strategy for the company. Before joining Nestlé in 2007, she gained a solid experience in marketing and communications working both in the fast moving consumer goods and in the non-profit sectors. Manuela lives and works between Milan and Rome and she is mother of a girl that studies halfway across the world.
Food! How the media deals with flavours, health, food economics and fake food news
Perchè si parla così tanto di cibo? Esiste vero e falso quando si parla di alimentazione? Che ruolo e che responsabilità hanno i media nella diffusione delle informazioni? Negli ultimi anni abbiam...
Institutions and politics on the watch-list for credibility and trust, consumers increasingly demanding about ethical issues; this is the scenario in which contemporary business communication operates...
The press offices of big companies are increasingly becoming newsrooms: producing articles, videos, images, managing in-depth magazines and interacting directly with the public. Between storytelling...
The Internet has expanded the possibility of access to primary sources of information to everybody. This process deprives the journalist of the feature of unique mediator between news and audience. ...
The communication of large corporations, with the complicity of the digital world, continues to evolve and to seize opportunities for direct interaction with customers and stakeholders. Social media a...
Journalists and communications professionals use the same tools and share the same skills; the ability to communicate on social networks, producing content, knowing how to manage the digital, having...
How influential are the influencers? To what extent are social media opinion leaders able to dictate the agenda? - to both their (non-professional) audiences and their (professional) online and offli...
