For purists, combining the words “brand” and “journalism” is little short of blasphemy but, in the digital era, companies are producing more and more news, telling stories and talking about t...
Marco Alfieri
Marco Alfieri is the director of media production for Eni. He was previously editor of the Italian online news magazine linkiesta.it and special correspondent of the Italian daily La Stampa. He is the author of Nord Terra Ostile (2008), La peste di Milano (2009), the ebook Angeli, demoni e soldi pubblici (2012) and Spread & Parón (2012).
