Description to come. Organised in association with Coca-Cola
Luca Conti
Luca Conti is a social media and web marketing expert, founder and director of the blogging website Pandemia, and contributor to the technology and new media insert Nòva24 of the Italian business daily Il Sole 24 Ore. He has a particular interest in the digital evolution of the non-profit sector and in communications applications in the fields of health and the environment. He was social media consultant for a range of companies including RAI and Liquida, director of BuzzParadise in Italy, an international community incorporating 20 countries with more than 7,000 bloggers, and director of international development for Simplicissimus Book Farm.
He has been series editor of Web & marketing 2.0 for the publisher Hoepli since 2008. He is the author of Facebook Marketing (2014), Twitter senza segreti (2013) and Lavoro e carriera con LinkedIn (2012).
For a short essay, a long reportage or an in-depth investigative report it is not always easy to find space on paper or in bookstores. Additionally, it's tough to monetize texts online, especially one...
Organised in association with Amazon
The communication of large corporations, with the complicity of the digital world, continues to evolve and to seize opportunities for direct interaction with customers and stakeholders. Social media a...
Journalists, educators, communicators, bloggers, popularizers, scientists and climatologists - organized by Federazione Italiana Media Ambientali (FIMA) Introduction by Mario Salomone, FIMA preside...
Today an Internet surfer who wants to keep informed risks becoming bulimic. Too much information leads to no information. We surf from one link to another often without getting any useful information ...
The situation is grave but not serious. Let's drink to it! Tow moments to discuss what's happening, with the right dose of lightness and irony. Organised by Carlsberg Italia
The past year or so, especially in continental Europe, has seen a ‘war of nerves’ between Google and news publishers over the issue of content protection. Far-reaching agreements have been signe...
Journalists and communications professionals use the same tools and share the same skills; the ability to communicate on social networks, producing content, knowing how to manage the digital, having...
Future12: your idea in 12 minutes This year the festival inaugurates a session dedicated to start-ups. Future12 is an opportunity to present new projects in the fields of social media, digital new...
The economic sustainability of digital journalism: problems and prospects New media is here to stay but an efficient business model to adequately pay who produces online content has yet to be found...
SustainaBEERity. Innovation, quality and … hops: Carlsberg’s magic formula to make Italy grow
SustainaBEERity Innovation, quality and … hops: Carlsberg’s magic formula to make Italy grow Can a model to create value and shared benefits be inspired by malt and barrel? Innovation and sust...
How influential are the influencers? To what extent are social media opinion leaders able to dictate the agenda? - to both their (non-professional) audiences and their (professional) online and offli...
ebooks: the new frontier of quality journalism? Many media companies are taking the opportunity offered by ebooks to expand the range of their journalistic output with instant books, collections of a...