Nel workshop verranno appresi i rudimenti per l'estrazione dei dati e informazioni dai social per creare contenuti giornalistici. Un laboratorio pratico nel quale i partecipanti potranno imparare prat...
Pier Luca Santoro
Pier Luca Santoro is a marketing, communication & sales intelligence consultant, and project manager of DataMediaHub. Since 1998 he has worked as a consultant for strategic positioning projects, organization, communication and training for public and private companies, trade associations and public administrations. From 1987 onwards he was responsible for marketing and commercial organization of large companies (Star, Giuliani, Bonomelli). An experimenter and creator, he has developed a significant experience in the field of edutaitment (education + entertainment) with particular reference to mass communication games.
He is the author of L'edicola del futuro, il futuro delle edicole. Ovvero che fine farà la carta stampata (Informant, 2013) and I giornali del guturo, il futuro dei giornali. Chi vincerà la sfida tra carta e web (Informant, 2015). He is co-author of Connessi. I media siamo noi (EDUSC Edizioni, 2017) and Comunicare digitale. Manuale di teorie, tecniche e pratiche della comunicazione (Centro di Documentazione Giornalistica, 2018).
First part by Vera Gheno, talking about: the rules of an effective text, more effective than a viral text - long texts, short texts - Italian correct uber alles - content quality, depth, consistency. ...
In the hackathon the public financing of Italian newspaper and magazine publishing in the years 2003-2014 will be made machine-readable. “Anomalous” cases will be registered and the relative cha...
Understanding the news in Italy through the use of data. The Hackathon will take place in Italian. Please see the Italian-langauge festival website for full details (in Italian).
The sales-advertising duo is now defunct. What are the possible business models for a sustainable news operation?
The management of social media for newspapers. Community management in order to go beyond click baiting.
Metrics beyond pageviews: the importance of analytics in delivering the right content in the right context to the right people
In order to restore profitability to online newspapers it's necessary to topple pageviews from their former pedestal. But to be replaced by what?
The transformation of data into strategic information is one of the most fascinating challenges for companies. The exponential growth of raw material for refining requires a mix of programming, statis...
Gamification isn't just for fun. The application of game techniques in non-playful contexts, with practical examples from the field of publishing and journalism.
A hackathon dedicated to the Open Data Journalism Festival in Perugia. Join now, propose an idea! Help us to create an opportunity to bring together different worlds, looking for the new frontiers of ...
The information industry has an important indicator of the level of actual involvement of the reader through a check of the amount of time spent on a newspaper website. The implementation of techniq...
News-Italia. Presentation of research data on news consumption habits of Italian citizens 2011-2013.
Sharing on social networks is an essential element in the current news ecosystem, not just for traffic building but also as a key parameter in measuring the interest and attention a given article re...
Gamification. Play time! Newsgames have introduced a radically new way of communicating the news and grabbing the attention of the reader/user. Find out more from our panel of experts.
Presentation of Etalia Etalia is a web-based platform which aims to transform the consumption and production of news by focusing on the interests of the user. The online services of Etalia allow th...
