Daniele Chieffi
digital comms & project development Agi
Luca Conti
founder pandemia.info
Vincenzo Cosenza
BlogMeter
Manuela Kron
director corporate affairs Nestlé Group Italy
How influential are the influencers?
To what extent are social media opinion leaders able to dictate the agenda? - to both their (non-professional) audiences and their (professional) online and offline media counterparts. The online information flow is not always and everywhere necessarily downhill. So just what are the anti-gravitational forces at work? And how useful are social media analytics in determining a user’s influence?
Organised in association with Nestlé