Crisis management theory and technique in the post-truth era. From vaccines to chem-trails, fake news stories are not all mere hoaxes that self-generate on the web. At times they are pre-meditated w...
Marco Massarotto
Marco Massarotto is the founder and partner of DOING, the italian leading digital agency set up in 2015 from the merger of Hagakure (founded by Massarotto in 2006), DNSee and Banzai Consulting, Marco is an acknowledged thought leader and entrepreneur in social media and digital communication. He is the author of several books on the topic and has board membership of various professional associations. Marco is also Tourism Ambassador of the City of Kyoto and founder and president of La Via del Sake, an NPO which promotes cultural exchanges between Italy and Japan on food culture and the organiser of the Milan Sake Festival, a yearly event on sake and Japanese cuisine.
Communicating with and on social networks. Strategy and tactics, planning, techniques and content implementation. Engagement and influencers. From the editorial plan to crisis management. Complex pr...