panel discussions   |

SustainaBEERity. Innovation, quality and … hops: Carlsberg’s magic formula to make Italy grow

10:00 - 11:00   saturday 28/04/2012 -
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Luca Conti

founder pandemia.info

Alberto Frausin

CEO Carlsberg Italy

Dennis Redmont

journalist and author

SustainaBEERity

Innovation, quality and … hops: Carlsberg’s magic formula to make Italy grow

Can a model to create value and shared benefits be inspired by malt and barrel? Innovation and sustainability are key elements in stimulating virtuous growth involving all main stakeholders: employees, academics, NGOs and public institutions. Stakeholders whose participation is already changing the future of one company, namely Carlsberg Italy. What if all that was really needed to invigorate Italy was a beer?!

Organised in association with Carlsberg Italy