From Seneca to Fedez and beyond: the Bacio Perugina - from the cartouche to social media, from chocolate to an almost-100-year-old communicative symbol, what this icon of Made in Italy teaches us abou...
Giuseppe Stigliano
Giuseppe Stigliano is an entrepreneur, manager and professor of important Italian universities and business schools. He has 15 years of international experience in marketing and communications. As General Manager of Wunderman Thompson he guides a talented team of 200+ in the relentless pursuit of practical business and creative solutions for clients. He serves as an Adjunct Professor of ‘Retail Marketing Innovation’ at Italian universities and business schools as well as providing mentorship to talented young start-uppers and speaking publicly about the constantly changing communications industry. Prior to joining Wunderman Thompson he spent 6 years with AKQA, co-founded two companies and earned a PhD degree in Marketing and Economics. In 2018 he had the privilege to be co-author with the internationally renowned marketing expert, Philip Kotler of the business publication: Retail 4.0 / 10 Guiding Principles for the Digital Age. Giuseppe defines himself as curious, passionate about innovation and a natural networker. He believes strongly that in a changing world, playing it safe is one of the riskiest things that companies can do.
