In an era where digital news audiences are shrinking and disinformation threatens the very fabric of information dissemination, journalists face a daunting challenge. Yet, out of this disruption, a ne...
Mary Walter-Brown
Mary Walter-Brown is the founder and CEO of the News Revenue Hub, a trailblazing nonprofit journalism support organization that has helped newsrooms raise over $120 million in volunteer donations. Since launching in 2016, the Hub's services have evolved with the needs of news outlets, providing a full scope of audience, product and advertising support services to newsrooms across the U.S. and Canada.
How journalism’s growing infrastructure support system is catalyzing digital newsrooms
As more and more corporate-owned news outlets lay-off reporters and dramatically slash coverage, there’s a growing movement in the US to provide a stronger infrastructure support system to accelerat...
Funnels. Pipelines. Ladders. Cycles. Once marketing jargon, these terms are now gaining traction within the journalism profession. It’s no secret why. Journalism is rapidly transitioning from ad-bas...
Membership that matters: it’s not just about money, it’s about trust, transparency and learning
The Membership Puzzle Project defines membership as a model that invites audiences to give their time, money, connections, professional expertise, distribution to their networks, and/or ideas to suppo...
As monetization strategies shift from advertising (where Google and Facebook take the lion’s share) to reader revenue, there is an important distinction lost on many publishers: subscriptions vs. me...
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