Small and local newsrooms are proving that product methodologies aren’t just for big organizations. In this panel, Ariel Zirulnick, Aron Pilhofer, and Pablo Hamada will share their experiences as th...
Ariel Zirulnick
audience and product consultantEvents IJF 2025
In today’s increasingly polarized political environment, journalists covering elections struggle to build trust and create a public forum for informed discussion of issues. And even as journalism sh...
Funnels. Pipelines. Ladders. Cycles. Once marketing jargon, these terms are now gaining traction within the journalism profession. It’s no secret why. Journalism is rapidly transitioning from ad-bas...