Membership that matters: it’s not just about money, it’s about trust, transparency and learning

The Membership Puzzle Project defines membership as a model that invites audiences to give their time, money, connections, professional expertise, distribution to their networks, and/or ideas to support a cause they believe in. Sound like something your organization could benefit from? Come hear from experts working in and across newsrooms and academia about promoted practices in news membership. We’ll share what differentiates some journalism sites that foster robust community involvement, lessons on products that build loyalty, and timely themes in digital and editorial strategy, workflow, and technology.

This session is for people interested in business models and member-engaged journalism, including journalists and editors working in member-oriented newsrooms, organizations considering restructuring or moving to a membership model, and anyone else who wants a firmer understanding of membership models.

Organised in association with the Membership Puzzle Project.