Felicitas Carrique
executive director News Product Alliance
Pablo Hamada
deputy editor La Gaceta de Tucumán
Aron Pilhofer
chief product officer Star Tribune Media Company
Ariel Zirulnick
audience and product consultant
Small and local newsrooms are proving that product methodologies aren’t just for big organizations. In this panel, Ariel Zirulnick, Aron Pilhofer, and Pablo Hamada will share their experiences as they integrated an audience-centric mindset to reshape their editorial strategies and drive innovation.
A close look will be offered into what integrating product practices looks like for small and local news organizations, what the challenges are, and how participants can overcome them with practical insights on building stronger community relationships and making audience data actionable, regardless of size or resources. Attendees will gain tools to implement sustainable, audience-focused change.
Moderated by Felicitas Carrique.