Based around the ideas in Ros Atkins' book The Art of Explanation (Wildfire, 2023), this session will explore how, sometimes, we pay more attention to communicating with our audience than we do with...
Mitra Kalita
S. Mitra Kalita is an award-winning veteran journalist, media executive, prolific commentator, and author of two books. At the height of the pandemic, Mitra founded two media companies to ensure communities of color are served, supported and centered: The first, Epicenter-NYC, which started as a newsletter to help New Yorkers get through Covid, is now a community journalism multiplatform company, and URL Media, a growing network of Black and Brown owned media organizations that share content, distribution, and revenues to increase their long-term viability. She’s on the board of the Philadelphia Inquirer and writes a weekly column for TIME Magazine and Charter. Before launching her companies, Mitra served as SVP at CNN Digital, overseeing the national news, breaking news, programming, opinion, and features teams. Her media background also spans the LA Times, where she was managing editor, Wall Street Journal, Quartz and the Washington Post.
On non-news efforts building large audiences: how we do it and why the news industry should pay attention
Content from non-“news” venues is increasingly attracting significant audiences, especially around areas such as business and economics, which is also a critical topic for mainstream media. Given ...
What happens to journalism now that Twitter is dying and Facebook doesn't care about the media any more?
Rightly or wrongly, a lot of journalists and publishers have come to rely on Twitter and Facebook to promote their work, reach audiences, respond to criticism, and in some cases generate revenue. Twit...
How we built it: the story of a for-profit, values-driven network with diversified revenues
In conversation with S. Mitra Kalita and Sara Lomax, the founders of URL Media, which boasts 16 community news outlets owned and run by Black and Brown journalists. In two years, URL Media has grown i...
2015 saw a spate of women added to the roster of top editors in global journalism. One veteran is joined by three newcomers in a no-holds-barred conversation on how and why diversity at the very top...
How are news media investing in and fostering innovation? Does this work better when launching a new start up, such as Ze.tt from the Zeit Online publisher, or creating a separate unit within the p...
Photos
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