The news media industry faces a structural crisis. While a few organisations have executed successful digital transformations, many are struggling. Public interest journalism is under particular strai...
Lucy Kueng
Lucy Kueng is a leading expert on media strategy and leadership. Her work focuses on how established media organizations adapt to rapid structural change driven by platforms, creators, and generative AI. She is Senior Visiting Research Associate at the Reuters Institute for the Study of Journalism at the University of Oxford. She serves as a Non-Executive Board Member of NZZ Media Group and as a member of the Future Insight Board of Mediahuis. She is a Jury Member of the Media Forward Fund and a member of the Kuratorium of the Bonn Institute.
She is a former board member of the Swiss public broadcaster SRG SSR and of media technology company Vizrt. Lucy advises media companies worldwide on strategy, innovation, and transformation. Her current focus is the creator economy and generative AI, and what their rise means for journalism, media business models, and leadership. Her forthcoming book, Creator Shift, examines how classic media organizations can engage with creator-led growth in a disciplined and sustainable way.
She has held professorships at the University of Oslo, the Institute for Media and Entertainment in New York, and Jönköping International Business School. She is a frequent keynote speaker and the author of several influential books on media strategy and management. Lucy holds a PhD and Habilitation from the University of St Gallen and an MBA from City University Business School and Ashridge. She has received an Honorary PhD from the University of Neuchâtel and the European Media Management Award for Excellence in Media Management Scholarship and Practice.
Growth: what are the big levers, and what muscles do organisations need to pull them?
Growth is the core common challenge for the media industry. While Covid brought a welcome boost in audiences and subscriptions, it is clear that ‘what got us here won’t get us there’. Covid-era ...
The news industry invests heavily in its journalism but far less in the leaders who ensure that happens. Over the past couple of years, newsroom leaders have been carrying a triple burden: getting gre...
Continuous learning in the workplace must become the norm if individuals and organisations want to stay ahead. This places more demand than ever on journalism leaders to take on a new role they might ...
Podcasts have been a welcome growth area for the media in recent years. Consumption is growing, listeners are young and educated, and engagement is high. But what was initially a low-cost route to div...
There’s been a low level hum in the industry for a long time about the need to shift the culture of newsrooms, and it’s getting a lot louder. There are many pain points: inter-generational tension...
One of the perhaps unanticipated consequences of the introduction of data in newsrooms is the insight it throws up in terms of what is failing to find an audience - and the opportunity cost this may r...
What do Product Managers do anyway? Why are they paid so much? Why does everything take so long? Why don’t they speak English? Can’t editorial do this better? This session allows you to get strai...
Journalists are being overwhelmed by the information they are asked to process in their working day and want to explore solutions with third-party news providers and management to make it more managea...
Real digital transformation involves more than shiny new things and being agile. These are important for innovation, of course, but can also give a seductive and false sense of forward motion, of beat...
"Legacy media need to put as much emphasis on transforming their organisations as they do transforming their content” – this is the premise underlying Lucy Kueng’s research report Going Digital....
Developing a strategy in large organisations is just the start. How do you drive change across thousands of people with different interests, skills and habits? Should you try to change the culture and...
Photos
Photos are licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License (CC BY-ND 4.0).