As the journalism industry continues to focus on audience metrics and data-driven strategies, a fundamental question arises: how can newsrooms measure their true value—not just to individual consume...
Erik van Heeswijk
Erik van Heeswijk is CEO and co-founder at smartocto, the world’s leading actionable content analytics tool. With a decades-long background in journalism, such as Chief Editor of the digital department of the broadcasting organisation VPRO, management and digital transformation, he is leading the charge for innovation in digital media.
Events IJF 2025
