The roles of audience editor, growth editor, engagement producer have emerged as key roles across newsrooms around the globe. They play an important part in the digital and cultural transformation jou...
Beth Ashton
Beth Ashton is head of audience and subscriptions at The Telegraph in London. Previously, she was head of audience for the Manchester Evening News.
Paywalls are the antithesis of social media. In a medium where free news feeds are the expectation, we have to encourage audiences who stumble upon our content to go the extra mile - to input informat...
