Marco Alfieri
director media production Eni
Diomira Cennamo
scientific director Brand Reporter Lab
Daniele Chieffi
digital comms & project development Agi
Carlo Fornaro
CEO Osservatorio Brand Reporter Lab
Antonio Pavolini
media analyst
Pier Donato Vercellone
president Ferpi
For purists, combining the words “brand” and “journalism” is little short of blasphemy but, in the digital era, companies are producing more and more news, telling stories and talking about themselves, creating content, interpreting the interests of their audience, using more and more journalistic techniques: in a word, this is brand journalism.
Organised and sponsored by Eni.
