TikTok is probably the biggest social media success story of the last few years, especially among young users. Few platforms have had the immediate impact that TikTok has among the Gen Z audience; the...
Sebastian Katthover
Sebastian Katthöver is Deutsche Welle’s head of Audience Development in Bonn. The team aims to build a network within the multi-language organization, connecting editorial, marketing, web analysis and strategy units. The team manages more than 200 accounts and advises editors on how to improve their footprint on social media and the web. Prior to his current position, Sebastian worked in DW’s strategy department and in communications with RTL Germany. Deutsche Welle is Germany’s international broadcaster with 289 million weekly users on all platforms.
