2025 is the year of widespread generative AI video. Six months after the wider launch of OpenAI’s Sora and Google’s Veo 2, and as the ability to create, edit and use generative AI video grows in r...
Sam Gregory
Sam Gregory is an award-winning human rights advocate and technologist, and an expert on innovations in preserving trust, authenticity and evidence in an era of increasingly complex audiovisual communication and deception. He has testified to both the US House and Senate on AI, deepfakes and media transparency and is a TED speaker on how to prepare better for deceptive AI. As Executive Director of the human rights network WITNESS, he leads their strategic plan to “Fortify the Truth,” and champions their global team who support millions of people using video and technology for human rights and civic journalism.
Sam served on the ICC Technology Advisory Board and co-chaired the Partnership on AI’s Expert Group on AI and the Media and the Threats and Harms Taskforce of the Coalition for Content Provenance and Authenticity (C2PA). Widely quoted in the media, he has also published in WIRED and The Hill. He taught the first course at Harvard on participatory media and human rights from 2010-18, and in 2024 he completed his PhD at the University of Westminster which focused on participatory media, AI and trust. He is a Board member of the Scott Trust.
Synthetic media, AI and deepfakes continue to advance in their realism, ease of creation and accessibility. While AI was not the pivotal factor in global elections in 2024, significant audio, image an...
Four months into an omnibus election year and the ongoing generative AI revolution, what are the realities of how journalists are encountering the use of deceptive generative AI audio, video and image...
Newsrooms will soon have a menu of options on applying content credentials to their work. But what do newsrooms need to consider before applying this technology to their work, and how will it affect a...
Deepfakes: what journalists and the media need to know, do and demand to prepare better
Yes, hype around deepfakes and other synthetic media manipulation is extensive. But there is also an underlying reality that technology trends combined with trends in weaponization of media indicate t...
Deepfakes! As more sophisticated, more personalized, more convincing audio and video manipulation emerges how do we get beyond apocalyptic discussion around malicious deepfakes and other AI-manipulate...
Photos
Photos are licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License (CC BY-ND 4.0).