Ruth Palmer

IE University Madrid

Ruth Palmer is Associate Professor of Communication and Digital Media at IE University in Madrid and Segovia, Spain. Her 2018 book Becoming the News: How Ordinary People Respond to the Media Spotlight (Columbia University Press) investigated how citizens navigate their interactions with journalists and experience being named in news stories. The book was a finalist for the Tankard Book Award given by the US Association for Educators in Journalism and Mass Communication (AEJMC). Her new book, co-authored with Benjamin Toff and Rasmus Kleis Nielsen, Avoiding the News: Reluctant Audiences for Journalism (Columbia University Press, 2024), explores why and how some people detach from news altogether, and possible ways journalists might regain their interest. Her research exploring how non-journalists think about and relate to the news media has also appeared in the academic journals The International Journal of Communication, The International Journal of Press/Politics, Journalism, and Journalism Studies.

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