More social responsibility more often How can companies and the media become more socially responsible and in so doing support the work of NGOs? To be followed by a P&G case history on the st...
Paola Aruta
dir. external relations P&G Italy
Paola Aruta is the external relations director of Procter and Gamble Italy.
She joined P&G Italy in 1988 in the marketing department and in 1995 was named marketing manager for the Dish washing and Softeners businesses. In 1996, she moved to the Customer Business Development department for a broadening assignment as ECR and category manager, with the specific objective to develop the company strategy to go to market based on the emerging needs of the organized trade in Italy. In 1999, she was named marketing director for Food & Beverages, Home Care and Tissue and Towel Divisions. Within this assignment, she led the very successful Pringles launch in the Italian market. In 2000 Paola Aruta was named P&G Beauty marketing director for Italy. As of January 2005 she moved to External Relations, assuming the responsibilty to lead the Italian department.
A native of Naples, Italy, Paola Aruta graduated from the University of Naples with a Business Administration degree in 1988, after an internship completed at the Harvard School of Business Administration.