The combined forces of technology, new audience behaviour, economics and globalisation are redrawing the media landscape. Audiences are more fragmented than ever in terms of numbers, demographic gro...
Nicoletta Iacobacci
Nicoletta Iacobacci - Italian with a B.A. in Fine Arts - moved to the US where she stayed until 2002. She worked there as a producer/reporter covering the US and Central America. In 1987 she got a MA at the New York Institute of Technology, majoring in computer graphics and studying the convergence between Radio/TV and online properties. She developed the first RAI website in 1993 and managed R&D digital labs in both the US and Italy, while teaching Interactive Storytelling and Production. Today she's Head of Strategy at the European Broadcasting Union (the organization of 80 public service broadcasters around the world), responsible for the EBU Medialab and supports activities of some the most interesting and innovative TV professionals of European public service media. Curator of events such as TEDxTransmedia, she is a PhD researcher at the European Graduate Studies institute and works to create a call-to-action for shaping the future of a socially responsible public service media.
The business of news needs to consider the change of social innovation which has occurred in the last twenty years. It needs to understand that if there was a time when it was possible to provide al...