What does it really mean to be a brand? How does branding apply to writers, photographers, and those in the creative and journalism arena? All brands have a psychology and culture, so that learning ...
Beth Taubner
Founder of Mercurylab, Beth Taubner has been a Creative Director and Brand Strategist working with creative communications for the past twenty years. She is nationally known for her expertise in creating branding programs and distinctive concepts, visuals and communications for businesses large and small, for publishing, retailers, educators and creative professionals in the United States, the UK, and worldwide. Her clients have ranged from well-known American brands such as A&E, Kodak, Chase, Stop & Shop and Miramax Films to the College of Human Sciences at Auburn University, LA Style Magazine, Conde Nast Brides, International Newsweek, and retailers such as Sears and regionally celebrated Rug & Kilim. She also re-branded and restructured Advertising Photographers of America, one of the most prestigious photo organization in the country, and plays an ongoing role in esteemed photo agencies such as Sarah Laird Inc. and Kate Ryan Inc. She also works closely on brand identification and visual development with some of the top photographers in the world.
Her work has appeared in many award annuals, including Graphis, Print and Communications Arts, and has been nominated twice for the National Magazine Awards. She has taught at prestigious schools such as Art Center College of Design and Otis College of Art and Design in Los Angeles, and offers one-on-one consulting, public speaking and group seminars on brand development and implementation.