Public service media promise to play a special role in society and, at their best, remain some of the most widely used and highly and broadly trusted sources of news. But public service media also fac...
Anne Lagercrantz is a former reporter, who started her career at TV3 and tabloid newspaper Expressen before she moved on to TV4 where she worked as a political reporter and as a manager at various positions. She was appointed Editor in Chief at TV4 News in 2005 and was recruited to public service and the Swedish Radio in 2011 as head of the national news organization Ekot. In 2015 she was appointed director of News and Sports division at SVT, Swedish Television.
Since then SVT News has made a painful but successful digital transformation to become the number one choice among 20-40 year olds. In June 2023 she was appointed Deputy General Director of SVT. She is currently in charge of security and preparedness, analysis and planning and the development of SVT’s public digital services.