A growing number of tv talk shows in Italy and abroad are exploring the opportunity of making web conversation a strength of their format. To what extent can this be considered true "participation,"...
Alberto Marinelli
Alberto Marinelli is professor at the University of Rome, where he is president of the Media, Technology and Journalism department. His research focuses on the integration of web and mobile technology as well as the redefinition of the TV medium through its increasing use in interaction with social media. His books include Connecting Television. La televisione al tempo di Internet (2012).
From couch potato to participatory, tech-savvy consumer: the transformation of TV and its viewers
TV has changed. Digital has made it pervasive, multi-screen, on demand and participatory. The audience has changed. The couch potato has become a user of advanced technologies, who builds his schedule...