The talent challenge: how to attract the right people to make newsrooms more diverse and sustainable

To be a journalist used to be a sought-after profession. But with job prospects declining and the trust debate in full swing, becoming a reporter or editor is losing out on attractiveness for many. At the same time, editors are striving to enhance diversity in their newsrooms. Not just because this is the right thing to do, but also because they hope to regain trust with audiences by presenting more perspectives on the world. Who wants to be a journalist today and what are best-practice measures of getting more diversity? The panel will discuss these questions and present preliminary results of a study done jointly by the Reuters Institute for the Study of Journalism and the University of Mainz.