Jazmin Acuna
co-founder and editorial director El Surtidor
Marina Dias
communications and impact director Agencia Publica
Sameer Padania
director Macroscope Consultancy
Flora Pereira
head of engagement Pulitzer Center
Sisi Wei
chief impact officer CalMatters
Journalistic organizations are convinced their job is relevant for society, and should be supported, But often, they fail to explain and prove how the content they produce impacts the lives of the public. In an era in which journalism has to fight for the attention of the general public, it is even more crucial that the industry takes a deeper look at itself and starts to conceptualize, observe, measure and communicate its impact.
In this panel, three newsroom leaders from different countries and backgrounds will debate and explore how they are tackling these challenges with innovative approaches, methodologies and tools to prove to their audiences, funders, and supporters, why and how what their newsrooms are doing matters. Agencia Publica, in Brazil, has developed an AI-powered tool, Publica IQ, to analyse and classify online mentions according to its methodology and turn them into easy-to-use reports for its Communications team. In Paraguay, El Surti combines visual storytelling with an active approach to mobilizing people around information. With this approach journalists adopt the role of civic facilitators. An impact tracker with five indicators of impact - from civic awareness to systemic change - documents the results of this approach. In the US, ground-breaking nonprofit CalMatters and The Markup execute a unique impact strategy for major projects weeks before they publish, using four impact levers to guide the journalism itself and how it interacts with communities. The Pulitzer Center, a US organization with international reach, also works with all its grantees to enhance the impact of every project they support.
This panel will cover the following topics:
> Use case: why is it important to understand and communicate journalistic impact?
> Methodology: how do the panelists conceptualize impact?
> Tools: what tools do they use?
> Impact & revenue: how do their methodologies drive revenue?
> Success cases: examples of journalistic impact that helped their business in any way.
Moderated by Sameer Padania.