Jazmin Acuna
co-founder and editorial director El Surtidor
Marina Dias
communications and impact director Agencia Publica
Sameer Padania
director Macroscope Consultancy
Ariadne Papagapitos
impact director Lighthouse Reports
Flora Pereira
head of engagement Pulitzer Center
Journalistic organisations believe their role is relevant to society, and deserves support. But are they doing enough to explain and prove how the journalism they produce impacts the lives of the public? In an era in which journalism has to fight ever harder for the attention of the general public, it is even more crucial that the industry takes a deeper look at how it thinks about, documents, measures and communicates its impact.
In this panel, four newsroom leaders from different countries and backgrounds will explain and explore how they are tackling this challenge, and how, through innovative approaches, methodologies and tools, they are trying to prove to their audiences, funders, and supporters, why and how what their newsrooms are doing matters.
We'll discuss:
> Why understanding and communicating journalistic impact matters
> How each of the newsrooms on the panel thinks about and approaches impact
> The most distinctive tools or methods they use to capture, track and communicate impact
> What effect this has on revenue and on business performance
Moderated by Sameer Padania.
