Fran Beighton
head of growth Daily Maverick
Joshi Herrmann
founder and editor Mill Media
Lea Korsgaard
co-founder and editor-in-chief Zetland
As machine-produced content floods the information landscape, audiences won’t just look for facts – they’ll seek voices they can trust, styles that resonate, and stories that feel personal. This panel explores how Mill Media, Daily Maverick, and Zetland develop unique editorial and brand voices that foster connection and build a strong sense of community. From tone and taste in marketing to storytelling techniques, the discussion will reveal how style, voice, and identity become powerful tools for creating journalism worth both money and attention.