With more than 1,000 days of full-scale war in Ukraine, the largest war in Europe this century, media outlets face the growing challenge of 'Ukraine fatigue'—a decline in audience engagement and coverage priority. This panel will explore innovative strategies to sustain global focus, humanize stories, navigate oversaturation, and ensure ethical, impactful journalism that keeps Ukraine at the forefront of international attention.

Moderated by Zoya Krasovska.

Organised in association with Lviv Media Forum in partnership with Kyiv Independent.