In an age of supposedly shorter attention spans and bite-sized videos, the Neue Zürcher Zeitung successfully produces long, high-quality explanatory videos and documentaries for YouTube, its own website and Swiss television. This may be an unusual strategy. But longer video formats are becoming increasingly popular. Young people from Generation Z in particular are more willing than ever to watch longer video content. How does the NZZ produce videos with high viewer retention? What do you need to pay attention to during production and what should you bear in mind if you want to pursue a similar strategy?
Organised in association with Neue Zürcher Zeitung.
