business models, funding & start-ups   | with simultaneous translation in English and Italian

Publishers vs Big Tech: have we played ourselves?

10:45 - 12:00   saturday 4/04/2020 - Sala Brugnoli, Palazzo Cesaroni

James Ball

global editor The Bureau of Investigative Journalism

Emily Bell

director Tow Center for Digital Journalism

Jeff Jarvis

journalist and author

Chris Moran

head of editorial innovation The Guardian

Almost every news title on the internet relies on advertising, much of it programmatic adverts supplied by the tech giants. For a lucky few, subscription revenue offers a way out of this codependency, but the rest of the news industry is tied to big tech. Are we getting a fair share of revenue? Have we harmed our users? And – crucially – have we made a huge mistake?