How measuring impact can change journalism

Communities around the world need access to credible, fact-based reporting in order to address critical issues facing their societies. Many newsrooms are helping improve outcomes and quality of life for the communities they serve, but traditional metrics often fail to capture this kind of impact. At this session, you’ll learn about tools and frameworks to measure the impact of your reporting, as well as how to use this information to inform your editorial strategy, develop deeper relationships with audiences, reach new communities and generate support for your work. We'll present case studies of projects that have resulted in measurable change.