The business of news beyond advertising

Advertising has historically accounted for a large part of the business of news. But as legacy media platforms decline, digital media grow more important, and platform companies like Facebook and Google dominate digital advertising, most news media increasingly have to look beyond traditional forms of advertising to sustain their business and fund their journalism. This panel focuses on the future of the business of news beyond advertising, and discuss the experience of different approaches, including a focus on building distributed reach via social media, a focus on paying subscribers, and a focus on diversification. We ask how news can create and capture value, and what role journalists should seek to play as the business of news changes.