Are Observatories strategic for company storytelling?

Business Observatories as a research and business tool, but above all as a resource to draw on for the production of business content. In relation to this concept, the Unipol Group represents a point of excellence with three different projects currently underway: the UnipolSai Observatory on Italian Driving Habits, the Reputational & Emerging Risk Observatory and the UniSalute Observatory. So what is the general scenario in which companies operate with Observatories? What lessons can be drawn from within Italy?