Dino Amenduni
political commentator
Ben Page
CEO Ipsos Mori
Nando Pagnoncelli
president Ipsos Italy
Paola Tommasi
staff Forza Italia Chamber of Deputies
In 2016, politics provided results considered surprising by many analysts: both Brexit and Donald Trump's victory were declared highly unlikely in many opinion polls until just a few days before the referendum/election. At the same time, quantitative and qualitative research remains an irreplaceable tool for political communication and for the analysis of complex phenomena. What to do, then, to prevent polls completely losing their public credibility?
