How Le Monde reports the news on Snapchat

Six months after the launch of Snapchat Discover in France, how has Le Monde built its channel on the millenials' platform? The seventy-year-old newspaper and the six-year-old startup can feel like an odd match but the partnership challenged journalists to write differently, to adapt to a highly visual environment while remaining true to Le Monde brand. So how can you write a news story on Snapchat? Which topics do you choose? How do you feature them in an edition? Q&A with Jean-Guillaume Santi, Snapchat Editor at Le Monde.