Innovation in digital content distribution: the Italian case and two European benchmarks

Multidevice distribution of editorial content in digital kiosks and on pay-per-view platforms. Edicola Italiana, the online distribution platform of editorial content founded by Digital Magics and the consortium of Caltagirone Editore, Gruppo 24 ORE, La Stampa - ITEDI, Gruppo Editoriale L'Espresso, Gruppo Mondadori and RCS MediaGroup, compares itself to a French market leader Le Kiosque and Blende, a Dutch start-up considered the iTunes of journalism, which proposes the sale of single items. How far can innovation in the distribution of editorial content go in Italy? Are publishers willing to make agreements with one another to reach more readers? And, most importantly, are publishers ready to sell single items on digital platforms?

Organised in association with Edicola Italiana.