Green: partially or totally devoid of meaning?

How to investigate the greenness of companies and products? How to distinguish green from greenwashing? The series of workshops organized by Giornalisti Nell'Erba with public authorities, schools, universities, journalists and companies have used, around the neologism #greenicità, the techniques of journalism as an investigative tool and communication and storytelling exercises suitable for everyone. Four multimedia reports were developed by about 500 children and young adults as a result of the project.

Organized by Giornalisti Nell'Erba in collaboration with FIMA (Federazione Italiana Media Ambientali), Consiglio Nazionale dell'Ordine dei Giornalisti, ANSA Scienza & Tecnica and QualEnergia, Rinnovabili.it, La Nuova Ecologia, GreenMe media partners.

During the series of workshops conducted at the University of Rome Tor Vergata, a project awarded as "Fuoriclasse" by the Lazio Regione, Giornalisti Nell'Erba "investigated"  the greenness of the companies Novamont, Carlsberg Italia and Unilever.

Organized in association with Giornalisti Nell'Erba