Getting smart about social media

Every journalist and news organization has a Twitter and Facebook account these days. But too many journalists are content to use those platforms exclusively for self-promotion and banter, which minimizes the potential of the social web. In this panel, we'll talk how journalists and newsrooms can be more thoughtful and effective in their use of social media - and acknowledge that, sometimes, social media isn't the answer.

Organised in association with Columbia Journalism Review online