Among the main issues emerging from Buzzflow analysis on the third Festival day is the discussion about the future of journalism. New business models, able to combine high-quality content with the engagement of readers’ community, have become crucial. This topic was in the focus of the panel “New business models for journalism”, dedicated to the cases of Blendle and De Correspondent.
De Correspondent has a simple business model says @ejpfauth: “We do the journalism we care about and our members pay for it” #ijf15
— Mathew Ingram (@mathewi) 17 Aprile 2015
Narisetti (Newscorp): “Non è importante un grande contenuto, ma offrire ai propri lettori una grande esperienza” #ijf15
— mariella caruso (@mariellacaruso) 17 Aprile 2015
Nuovi modelli di business per il giornalismo: il segreto è monetizzare la community di lettori oltre ai contenuti? #IjfTobagi #ijf15
— carmela adinolfi (@carmelaadinolfi) 17 Aprile 2015
The right strategy seems to be focused on quality. The demand for investigations and long formats does exist: readers not only accept paid sources of information, but play the important role in the selection of topics. From this perspective, it is necessary to create a community and to give it credit.
.@AlexanderNL: “#clickbait doesn’t work on Blendle because if a member opens a piece on funny cats, he’s going to ask his money back”#ijf15
— Michele Azzu (@micheleazzu) 17 Aprile 2015
De Correspondent will allow members of the reader community to create collections around topics they are interested in #ifj15
— Mathew Ingram (@mathewi) 17 Aprile 2015
The future is about constructive journalism and the content of important social value.
N.B: I giovani giornalisti da veri nativi digitali non si preoccupano tanto della tecnologia quanto dei contenuti e del loro senso #ijf15
— Carola Frediani (@carolafrediani) 17 Aprile 2015
Il giornalismo costruttivo non è solo buone notizie. È qualità, credibilità, valore sociale #ijf15 #IjfTobagi
— Camilla (@camillacolombo9) 17 Aprile 2015
The future of journalism is making better journalism by paying attention to content, but also choosing the right form to tell the story, the most appropriate one in the digital era.
The three most important Gs in a digital world according to @pilhofer #ijf15 pic.twitter.com/8pgaDEJyJ4
— Denis Rizzoli (@dnsrzz) 17 Aprile 2015
The high level of interest in the panel with Edward Snowden was a reflection not only of the topic itself but mainly for symbolic value of his struggle for the freedom of individuals.
E. Snowden “I governi hanno segreti. Il giornalismo unica arma per costringere i politici ad essere più trasparenti” #ijf15 #surveillance
— IntelligenceWorld (@IntellPills) 17 Aprile 2015